Created a multi-part Google Ads campaign for Aldridge Gardens. The campaign had three separate ad groups: one for general Gardens visitors, another for their annual plant sale, and finally one for weddings and events. It ran for 11 days, ending on the last day of the plant sale. At an average cost of five dollars a day, it gained 1,360 impressions and resulted in 246 clicks, for a cost of 22 cents for each click.
This was a test to see how well it would work. The result was quite successful with Google rating the ad strength as excellent. This tactic will be used again in the future, especially leading up to special events. Let’s talk about how Google Ads might help your business.