Hill City Marketing, LLC

SHINING THE LIGHT ON YOUR STORY

Hill City Marketing began with a goal to shine light on the stories of businesses and nonprofits in Birmingham, Alabama, and beyond. Today, I am looking for a select group of new clients that want to stand out in the crowd and see a difference in their results. Let me help you establish your brand and integrate it within your website, social media, print, broadcast, and email marketing efforts.

There are a lot of digital marketing agencies that can build your website and help you establish a social media presence. But I bring a unique blend of experience to the table. I’ve worked as a copywriter, graphic designer, web developer, project manager, account executive, email marketer, public relations professional, and even college instructor. Let’s put my 30 years of marketing communications to work for you.

Right Brain
51%
Left Brain
49%
Integrity
100%

CREATIVE

From writing and design to web development and video projects, I’ve created and produced a lot of work over the past 30 years. Take a look at my portfolio and the services listed below, then let’s see what we can create together.

PROFESSIONAL

As an advertising account executive and project manager, I’ve served clients of all sizes—from websites for local law firms to email campaigns for AT&T containing (literally) millions of messages. Let’s talk about how I can help you.

HONEST

Hill City is founded on the principle of the “golden rule” and on doing the right thing even when no one is looking. Contact me and let’s talk objectively about what I can do to best serve your marketing communications needs.

Our Team

Doug Black

Doug Black

Owner

I'm Doug, the man behind the curtain. The Wizard of Hill City, so to speak. Since earning my masters in advertising and public relations in 1992, I've worked in a variety of ad agencies with a myriad of clients. But enough about me, let's talk about what I can do for you.

Virtual Agency

Virtual Agency

Friends and Associates

I've made a lot of friends in this business over the past 30 years. So if there's something that I can't handle for you directly, odds are that I know someone who can. I enjoy working with my friends, and we'd like to work for you.

"In advertising, the beginning of greatness is to be different. The beginning of failure is to be the same."

Roy Whittier

Services

Public Relations

Public Relations

How do you get your story in front of your audience as editorial content instead of just in an ad? What's the difference between earned media and paid media? Is social media the new word-of-mouth advertising? Let's talk about how to get people talking about you.

Audio and Video

Audio and Video

Radio commercials, promotional videos, and television commercials: these are a few of my favorite things. However, while sometimes audio and video pieces are very effective, other times they may simply be a waste of your budget. Let's talk about what you need to best meet your communications goals.

Digital

Digital

Having built my first website in 1996, I've been involved in web development and online marketing for a long time. Let's talk about what your communications goals are and how the web, social media, search engine optimization, and Google Ads can be used to best tell your story.

Photography

Photography

I'm not a photographer and I don't play one on T.V. But I do know what a difference good photography can make in setting a tone and telling a story. Let's talk about what you need and I'll get one of my photographer friends to help us capture it in images.

Writing

Writing

From advertising copywriting and public relations to website material and social media content, I'm ready to write for you. Let's work together to put your story into words. (For this service area, I've done my best to stay away from puns like "I've got the write stuff" and "you can stop looking for Mr. Write." Oh, wait, sorry.)

Design

Design

From layout to logos, design is a vital part of any marketing communications. It can instantly establish credibility and make a positive statement about your brand—or it can do just the opposite. Let's talk about what your current look says about you and what we can possibly do to improve the message.

By the numbers

Cold Co-Colas
Years of Experience
Peanut Butter M&Ms
Mission

Contact Hill City

Contact Info