I was able to work with a new business launch in Phobia Factory, a haunted house type of attraction that focused on “facing your fears.” I found the angle in their story to make it newsworthy and shared that with the media.
Phobia Factory was unique in that it was a family-friendly venue. Visitors followed an enclosed path from one phobia-themed room to the next. It was designed to provide a user experience somewhere between a pumpkin patch and a typical haunted house.