Aldridge Gardens has a recurring Good Day Gardening segment with WBRC Fox 6. Each month, I write and coordinate this with the television station. Our goal is to cover a gardening topic and talk about what’s coming up at the Gardens, usually tying the two together. As in, telling viewers how to properly plant a shrub or tree just prior to an Arbor Day celebration or a plant sale.
People don’t usually want to see ads but they do like to find out about new things they didn’t know. So let’s tell your story as news content. Your audience will seek out your information as opposed to feeling like it is being forced on them. I’ll work to find the angle in your story that makes it newsworthy and then work to make sure it is shared as news.